Webinar: Workation – Branding Rainbow or Legal Grey Zone?
- Pauline
- Aug 26
- 1 min read
In a world of work increasingly shaped by flexibility and globalization, workation has become a dazzling phenomenon. Companies are offering their employees the opportunity to combine work and travel to boost productivity, creativity, and employee satisfaction. But does this concept also bring challenges?
As part of the TALENTpro Online Conference in April 2024, a leading event for recruiting and employer branding, we explored exactly this question in our webinar. We discussed how workation can enrich employer branding – and where potential pitfalls lie.
Opportunities of Workation for Employer Branding
Workation is not just a trend, but a strategic tool for employers:
Attracting international talent – Flexibility is crucial in career decisions. Workation can make companies more attractive.
Increasing employee satisfaction – Combining work and travel fosters motivation, creativity, and work-life balance.
Boosting innovation and productivity – A change of scenery can be inspiring and spark new ideas.
Challenges and Risks
Despite the benefits, there are legal and organizational hurdles:
Tax and legal issues – Working abroad can have tax and social security implications.
Data protection and IT security – Remote work from changing locations increases cybersecurity risks.
Team dynamics and culture – Not everyone can take advantage of workation; fairness and team spirit must be safeguarded.
Conclusion: Rainbow or Grey Zone?
Workation can be a valuable employer branding tool – if strategically planned. Companies that address the challenges early will benefit in the long run.
If you missed our webinar, you can still watch it here:
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